eLab Startup Krèyol Essence Featured on Shark Tank
The eLab team Kreyòl Essence has enjoyed tremendous success since its launch, and now, this business is set to dive even deeper into the top leagues of entrepreneurship with an appearance on ABC’s world-famous TV series, Shark Tank.
The company’s co-founders, Yve-Car Momperousse and Stéphane Jean-Baptiste, designed Kreyòl Essence to provide Haitian beauty and skincare products in a sustainable, ethically responsible way. Their products feature Haitian castor oil, touted as natural “liquid gold”. Castor oil has skyrocketed in popularity as a beauty product in recent years, but Kreyòl Essence stands out among the crowd of beauty brands.
Their business model is dedicated to empowering the suppliers, employees, and customers of their brand. No detail is overlooked; from ingredient sourcing, job creation, to production. Momperousse and Jean-Baptiste's products are initially harvested by local Haitian farmers; then, Haitian women employed by Kreyòl Essence extract the oil by hand in a fully natural process—helping to create jobs in these communities while also providing a premium product.
Momperousse and Jean-Baptiste discussed their brand, business model, and innovative strategies on Shark Tank in front of a panel of famous investors. In the episode, which aired on January 12th, 2020, the Kreyòl Essence team of entrepreneurs highlighted their business model and plans for expansion, negotiating a deal with the Sharks for sponsorship and guidance in exchange for a stake in the company.
Don’t miss out on catching these successful eLab alumni as they show off just how unique their startup is!