An Alumni Spotlight on Rose Pember ('16)

From Colorado to Brooklyn, Rose Pember, the 2016 Director of Marketing ,has been driven to create her own unique entrepreneurial journey: from a literature background, through a new SAI position, to a recently founded design firm. Growing up in the mountains of Colorado, Rose Pember (‘16) was drawn to Cornell through the idea of ‘any person any study’. She wanted to study more than just one single discipline and enjoyed the breadth of various studies she could access during her four years at the university.

Rose considered various majors, pursuing several before finally electing to study Comparative Literature in the College of Arts and Sciences. She found that, through the Comparative Literature major, she was challenged and intellectually stimulated in a way that transformed her way of thought. Throughout her undergraduate experience, Rose was involved in a variety of organizations serving as the Director of Human Resources for Kappa Alpha Theta, along with Big Red Ideas, Council for the Arts Cornell, and Entrepreneurship at Cornell--where she continues to facilitate Hackathons.

She became SAI’s Director of Marketing her junior year after applying without any prior experience in business, but a desire to challenge herself. Rose wanted to try her hand at a personal endeavor where she could accomplish something herself, on her own accord. While working as a Director of Marketing, she demonstrated to the company just how vital the position was to maintaining and improving the company’s presence on campus. At first, Rose worked to balance the needs of each individual agency with the Student Agencies Foundation as a whole. Throughout the year, she taught herself many principles of design through projects that spearheaded creative and innovative new marketing strategies to promote an enhanced image of the SAI brand.

"Student Agencies was excellent exposure to management strategy, gifting opportunity to understand different audience markets and craft creative messaging. In retrospect, this was my first step towards my design career."

Rose loved the people she worked with and found herself very close to her teammates. She loved the collaborative nature of the work and found that her coworkers in the office enabled a seamless synchronicity for all of the members to get their work done successfully. After Student Agencies, Rose decided to continue her studies at Parsons School of Design in New York City to pursue an MS in Strategic Design and Management. Throughout her studies at Parsons, she sought out professional opportunities within the business world, seeking to apply her knowledge and experience from SAI to integrate both of her passions.

She began this pursuit by running a design-driven incubator to assist the startups of current students and alumni and working to manage engagement for eLab startup Comake. After her graduation in 2018 from Parsons School of Design, she was asked to return as part-time faculty teaching business design to graduate students. In January of 2019, Rose co-founded Manifesto LLC, a multidisciplinary design firm in Brooklyn. She and her co-founder work to shape complex intangible outcomes with organizational leaders -- helping to solve strategic problems their organizations are facing, like shaping culture, developing new products or services, conducting field research, and more.

In addition, Manifesto also teaches traditional craft classes including woodworking, leather craft, book binding, and screen printing which are open to sign up for on their website.

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