eLab Spotlight: Pürro

“Find your purpose, become your own hero.” This is the mission of Pürro, a personalized online platform guiding high school and college students to career success. The Pürro team believes everybody deserves a fulfilling career and wants to propel students to reach their full potential.

The team is working to bridge the gap between career services and students that is very much dependent on their educational experience, as resources and opportunities vary at every school. Pürro recognizes the problem that many of the most informed and well-intentioned candidates are unsure what a true day in the life of the careers they are choosing is really like. Over 60% of postgraduates leave their job within one to two years, and over 20% of individuals will have four positions before turning 24, which is a problem for firms, students, and the economy.

The Pürro team, Donnie Hampton (MBA ‘19), Earl Roach (MBA ‘19), and Christian Laftchiev (MBA ‘19), formed last year and first started developing a networking platform. Since joining eLab, the startup has transitioned to the career exploration space. Their eLab experience helped rid them of many previous misconceptions about entrepreneurship, teaching the graduate students to be open about their ideas within their community and that their startup does not have to be a novel idea, but must meet a need in the market.

Conducting customer outreach and discovery has also been an illuminating experience for Pürro. The startup team is grateful for the opportunity to build relationships with their mentors throughout the eLab program and has especially enjoyed hearing their narratives of their personal trial and error processes, as well as their open and honest feedback about Pürro.

Pürro’s next steps are to finish creating a minimum viable product (MVP) for high school students and parents as well as college students. The team is also working on a career workbook to sell to parents and potentially colleges and big firms for additional revenue that will fuel product development. Pürro is excited to work on its Kickstarter campaign and applications to upcoming pitch competitions.

As Donnie, Earl, and Christian graduate this year and are deciding upon their next steps, they hope to gain acceptance into a fall incubator program and bring on a technical co-founder to Pürro to further develop the business. Donnie, Earl, and Christian’s Cornell experience has been greatly enhanced by the development of Pürro through eLab’s collaborative experience, and they are looking forward to the future upon graduation this spring!

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